Brand Identity

Brand Identity is shown in the front cover of NME magazine as a way to show an audience what brand of magazine that it is. Brand Identity is all the elements of a magazine that are put together to create the visual appearance, they pull in the audience and customers to read the magazine. All brands have there own different brand identity and visual appearance, however its hard for a magazine to create its own personal identity as you have to make your magazine different so that it stands out from others. Brand identities change peoples perceptions of a product as  the brand identity decides if the magazine is cool, relaxed or informal which makes the reader decide whether they like it or not. The name NME is well recognized by all the audience which means that NME is able to make sure that there customers will buy that magazine straight away without having to look at other magazines to try finding it. Visual brand identity is things such as colour scheme, magazine logo and font of the texts which makes the  magazine so different and unique from others. Without the brand identity the target market will find the product hard to find whereas if a brand sticks to its own developed identity will find its easily to produce products in the market place. 

Whereas the magazine MOJO has a different brand identity. Looking at the brand identity of this magazine you would think that this types of magazine was dull, written for people with high intelligence and that the magazine is very calm and organised. It comes across as quite a formal magazine by the use of dark and dim colouring, but also by the use of the types of artists that are on the front  cover of the magazine.  People that read this magazine are relaxed and enjoy 

listening to the older types of music which could mean that the target audience for this magazine is older than other music magazines such as NME could be.